Home Builders Edge

Shirleen Von Hoffmann is President & Business Development Coach of HBE-Home Builder’s Edge. HBE is an innovative sales coaching company for Real Estate Professionals and Mortgage Lenders.

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Sales Coaching for Real Estate Professionals

Certification Programs

Training Seminars

One-on-One or on-site Team Training

Transformational Sales Solutions

Shirleen Von Hoffmann is President & Sales Coach of HBE-Home Builder’s Edge. HBE is an innovative Sales Coaching company that teaches New Home, Mortgage Consultants and Realtors techniques that elevate them to a fresh place of success. Focused on New Home Builders and Mortgage Lenders and their Sales Teams, HBE’s Sales Coaching and Certification programs are one of kind and the most effective training a you can utilize for your sales teams. Shirleen believes that if you want the most effective results when you hire a Sales Coach, hire a Coach who actually can be a Mentor and has walked in their shoes. She was a Top Producing Sales Person, for over 30 years and teaches many of the methods that helped her close over 100 homes a month.  Only then you can speak the same language as your students.

Shirleen is an accomplished award winning Top Producer for 30 years, Sales Coach, Real Estate Broker, Business Person, Speaker and Author. She speaks at the National Association of Home Builders International Show each year as well as many Home Builder Associations thoughout the United States, on Sales and Marketing topics.  She writes articles for NAHB Idea’s magazine, NAHB Sales and Marketing Forum, Mortgage Executive Magazine, National Mortgage Professional Magazine and many more Real Estate Marketing and Sales Magazines. She is a Top Producer and Nationally recognized Leader in new home sales and finance.  Shirleen believes she is most effective not speaking from a podium but in the trenches coaching sales people or in her one on one Coaching.

Her latest books, “Secrets of Top Producers” for New Home Professionals, and Secrets of Top Producers for Mortgage Professionals, Shirleen teaches with new techniques to become “state of the art” Top Producing New Home and Mortgage Sales Professionals with her no nonsense, sales tactics.
Builder Radio Interview:

Shirleen Von Hoffmann